Lion Brewery’s Brand of the Month employee program highlights a featured product each month, aligning with key campaigns and offering exclusive discounts.
Collaborating with internal stakeholders, I designed a fun, celebratory logo lockup (right and left facing options) and adaptable templates for internal touchpoints, ensuring a consistent yet brand-focused look. These assets are used across digital screens, newsletters, Yammer, and the intranet to engage team members and encourage product familiarity and advocacy.
The WIP process involved taking the project from the initial brief through multiple feedback rounds with internal stakeholders, ensuring alignment and refinement at every stage.
For the launch of James Squire Stride, I collaborated with the Shopper team to create this PowerPoint presentation, outlining key product insights and the launch strategy to help the field sales team effectively position it in the market.
For the launch of Tooheys Extra Dry Platium, I collaborated with the Shopper team to create this PowerPoint presentation, outlining key product insights and the launch strategy to help the field sales team effectively position it in the market.
Print and digital assets in their environment.
A4 keyart poster.
A5 kit sticker inventory of merchandise for venue.
Scratch cards with prize options.